Don't Get Good course flyer
MorenaMedia's 10-Week Business Development Intensive for Self-Employed Artists

March 15th to May 17th, 2010
Mondays, 6:00 to 8:30 p.m.

Beaver Hall Gallery
29 McCaul Street
Maximum 6 participants

CARFAC Ontario members receive a 10% discount if they register by March 1st.

Download a copy of the course poster [pdf]

ABOUT THIS COURSE: Do you need help with or are you starting a new creative or healing arts business? Are your goals overwhelming you? Do others perceive what you do differently from how you see your business? Are your visual materials out of date or inconsistent? Has your business changed focus? Do you lack a strong client base? Are you able to identify what is unique about what you do? Are you harnessing the Net effectively? Does a poverty mindset interfere with how you price your services?

The creation of a solid marketing action plan will help clarify your goals, identify your perferred clients, and enable you to understand and convey your unique hook.

WHAT TO EXPECT: A small group, seminar course that allows participants to benefit from peer feedback and mentorship of the instructor. Upon completion, participants will have a personalized, year-long action plan comprised of a promotional and sales strategy, a basic on-line administrative structure, PLUS a bonus follow up session to be held four weeks after the end of this course.

DATES: March 15th, 22nd, 29th
April 5th, 12th, 19th, *26th (*location TBA)
May 3rd, 10th, 17th
Bonus Follow Up Session: June 14th

ABOUT MORENA MEDIA: MorenaMedia empowers artists who work in the creative and healing arts by teaching practical business approaches to marketing, promotion and planning, in keeping with their artistic passion and social purpose.

ABOUT THE INSTRUCTOR: Karen Miranda Augustine is a visual artist, writer and artist business consultant. With over 15 years of working experience for artist-run centres, non-profits, small presses and independent film companies, her strengths lie in communications and marketing, fundraising and sponsorship development, volunteer management and Web development for creative small and micro business.

To register and for more information, please contact:
Full course details can be found at:

DON'T GET GOOD AT WHAT YOU DON'T WANT TO BE DOING is generously supported by CARFAC Ontario: The Professional Association for Visual and Media Artists.

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